May 11, 2009

Pure Hoodia Gordonii and the Importance of the CITES Certificate

by Reagan Miers

If you are thinking about taking hoodia diet pills to help you with your weight loss, you probably know that CITES certificates differentiate pure hoodia gordonii from inferior hoodia products. Yet, I wonder how many people truly understand what the CITES certificate really is and why it's so important. As a consumer I want you to know what the certificate is and what it means within the hoodia market.

The hoodia gordonii plant is a protected species due to its limited supply and high demand. It is only found in South Africa and until recent years, was only grown wild. Due to the increasing popularity for hoodia gordonii, farming began in an attempt to keep up with skyrocketing demand. In order to protect the hoodia plant and the industry as a whole, including the San people who have a vested interest in their native crop, the South African government implemented controls, licenses, and regulations for the harvesting and exportation of hoodia gordonii.

CITES certificates are one of the basic controls put in place to protect the endangered hoodia plant. There are other documents that are required as well, but for the purposes of this article I'll only address the CITES certificate. CITES refers to the Convention on International Trade in Endangered Species of Wild Fauna and Flora and is an international agreement between governments. Their goal is to ensure that international trade does not threaten the survival of endangered species.

What this means is for someone to come in and export hoodia gordonii out of South Africa, they must first get a permit from CITES. Export permits from CITES must accompany all shipments of hoodia gordonii out of South Africa. It's important to understand that these export permits are only good for six months. The permit holder must export the plant out within six months, or they must reapply and start the process over and obtain a new CITES permit.

There has been a lot of confusion about the dates on CITES permits. Some people are made to believe that the dates on these permits must be "current" or the company involved in the selling of hoodia gordonii is shady or lying. A CITES certificate that is outdated or old is just that - which means the six month window of exportation has expired.

When someone exports hoodia gordonii from South Africa, the original CITES permit stays with the inventory until it is gone. If a supplier exports thousands of kilograms of hoodia on one permit, they may not sell out of it for months and months. Yes, the date on the CITES permit will be expired, but the permit itself is still valid and proves the hoodia gordonii is legal and authentic. Just because a CITES permit may have expired doesn't mean the plant that is being used is a fake, or that shady practices are involved in the business.

It is also fairly common to see a name other than the company you are purchasing hoodia products from on the CITES permit. For instance, you may purchase your hoodia products from Company A, but Company B may be listed on their CITES permit. This is completely normal and it shouldn't make you question the integrity of a company.

There are only a few suppliers who are issued CITES permits. Supplement companies then buy their hoodia gordonii from these few suppliers. In the example above, Supplier Incorporated is listed on the permit so that means they were the actual supplier that exported the hoodia gorodnii. Helen's Health Company is displaying a CITES certificate issued to Supplier Incorporated so that means Helen's Health purchased the hoodia gordonii they use in their products from Supplier Incorporated.

You should know that just because a website displays a CITES certificate doesn't guarantee that they are packing their capsules with 100% pure hoodia gordonii. Since all hoodia products are supplements and supplements are not regulated, some companies make claims about their products that aren't true. Just because a company has a CITES permit doesn't mean they are packaging their hoodia in a way that is beneficial to weight loss. In other words, a CITES permit should not be a green light for you to assume the product that is being sold is pure hoodia gordonii.

The CITES permit doesn't regulate what happens to the plant once it's exported. The CITES certificate only serves as a sign that pure hoodia gordonii plants were exported from South Africa. A supplement company can do whatever they want with it once it is in their possession. They may even claim to be packaging 500mg of hoodia gordonii into their capsules when they really may not be.

Now that you have a better understanding of what the CITES certificate is and what its role is, you know why looking for one is important when trying to find authentic hoodia gordonii diet pills and products.

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Filed under About Hoodia by Reagan Miers

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